Meet Seema Bhoi,the Maths hating entrepreneur

Do you like stories,and people,and people with stories to tell? Do you feel like sitting with people and just listening to what they have gathered by far in terms of experience? For me,it could be my career. I love listening. I love finding stories that I relate to,and I doubly love those that I don’t relate to because they open up a whole new opportunity to see fresh struggles and dreams and victories and failures.
For the very same reason,I bring to you this MEET series,wherein I will put forth you,interviews of people who I personally admire. Every human is a fighter and survivor. I will bring to stories to celebrate the people who probably walk with you on the subway or travel with you in the Metro and you have no idea how inspiring can they be.I start this with Seema.

Seema Bhoi,is what becomes when hell lot of ATP gets packaged in a single body of cells. She is the co-founder of Vibaantta Group and Meethi Lassi.
Find more on  and

Being an excellent content strategist,she deals in online and social media marketing,management and business development. She took to the startup route when she realized she isn’t the typical 9-5 person. Let’s just get to what this woman has to say to us.


So the preface,what is your family background? Basically tell me how did Seema Bhoi grow up? What kind of a child and teenager were you?
I grew up in a liberal family! Very supportive and loving parents. I could get away with anything, but sadly I was a good child. A no-nonsense person and never took advantage of it…I should have! I would have had a bunch of good stories to tell you… As a teenager I barely had much fun outside home. Childhood was more into painting, crafts and debates. Leave me with paint, brushes and canvas, and I was a happy kid! I thought I’ll be a painting artist one day.

Tell me about your academic history, the kind of student you were, your favorite subjects. Anything remarkable that shaped up your mind?
Though I was always a sincere student, but I was not great with grades. I had difficulty in learning, understanding and memorizing things, but nobody gave me a hard time about it, except this one teacher! Haha!

Ah! Why did you ask about my favorite subject? It reminded me of subject I was bad at. I can’t say I had a favorite subject, but I’ll tell you about the one that gave me nightmares! I have never been great with mathematics. Till today, I struggle with my company accounts. I remember, my father putting his efforts making me solve mathematical problems. I am that terrible with numbers that even today he takes care of my accounts.

What was life after college? What were your plans? Did they work out? Did you take up a job?
As soon as I finished college, I knew years to come will be only corporate job, but for not long. I took up an executive job to start with and jumped from companies to companies to figure out whether is it what I want to do.

Your plans don’t work every time. And that’s why I say, keep plan B ready. As you can see today, that life did not work out. But yes, it did pave the way for where I am today.

Why did you leave job to take the entrepreneurial route? What was the inspiration?
Working as a paid employee, justifying your salary each day and saying yes to things you don’t agree with was not making me happy. The culture of running every morning to catch bus/metro just to punch in sharp at 9:00 am was somewhere not fitting in. I do not want people working with me to go through all this. All that was happening wrong was the inspiration.


How was Vibaantta born? How did the child grow? Also, what does Vibaantta mean. What happens at Vibaantta?
Vibaantta was born years ago but did not have a name. Fortunately, business partner Paras Sachdev came in with motivation to materialize the idea to take it a level up. Vibaantta grew with immense support of both our families. Credit also goes to friends and everybody who have unknowingly contributed. We are glad that, in the journey, we added many clients who are now a vital part of Vibaantta family.

Vibaantta means living, alive, as opposed to the life I was living as a corporate slave. According to numerology, Vibaantta deemed fit. We help startups and established brands flourish on digital platforms offering services that includes, Radio advertisements, Newspaper advertisements, Social Media Marketing, Content Production etc.

How is Vibaantta doing now? Would you like to share few statistics?
We are in the 3rd year now. We plan to expand in other cities and overseas hereafter. We already have our network working across the country and representatives overseas. Our clientele includes both international and domestic brands. Today we have more than 100 writers and editors and have teamed up with various small and medium content agencies.

What are your personal creative interests? What is your idea of art?
I barely get time to even think about personal interests. Work keeps me occupied all 365 days. However, since the work itself is creative, you will find me multi-tasking between logo designs, brochures, advertisements, stories, write-ups etc.

Art to me is expressing your ideas visually!

What is the working culture at Vibaantta? Do you hire interns?
Experiencing the job culture in India for over 6 years, I never wanted to adopt a 9 to 5 work culture. We work all day and party all day! At our battle ground, there is no hierarchy and there are no bosses. Every individual working with us is a next entrepreneur. Vibaantta proudly says – nurturing entrepreneurs of tomorrow.

There is a huge opportunity for interns here. They work on live projects and get to learn with other team members at the hub.

Although I really hope this question stops existing but tell me, what is it like for a woman to step out in the market? Throw light on your struggles and experiences.
I have personally experience both advantages and disadvantages of being a woman. Trust me there are more benefits of being a business woman. I also can’t deny the fact that men in life have been pillar support to get me here. My father being a constant support throughout and business partner Paras Sachdev in all these years. I am glad that it has been painless struggle because of these two people.
When I started, I was only told that it’s not for women. Let me shout at those through this medium, that I am still doing it and you are most welcome to join. Like others, even I get to listen, that it’s going to be over after marriage. You have to remember that it’s not easy but it’s not impossible

What is your vision for Vibaantta 5 years from now? And where do you see yourself 5 years from now?

Vibaantta Group is slowly extending wings and we are working on various ventures with like-minded people. Few are crazy ideas and few being something that will help the society/industries.

Life looks complicated today between, work, family and relationships. I am a happy lucky person today, and don’t think it can be any better than this. I wish to see simple life ahead. Few years from now, if all plans work accordingly there will be multiple digital assets.

Apart from work what else does Seema indulge in?
There comes an interesting one! I watch a lot of food videos, I am bollywood movie fan…Sundays are about movies only. I watch a lot of inspirational videos. I read and follow Robin Sharma. I am big fan of Zakhir Khan (the standup comedian).. His videos are like stress buster.

One cause that you passionately believe in.
A helping hand for the ones in need.

Any message to the world out there?
That’s my favorite question! Message goes out to the parents, who still think their children will fulfill their dreams. We need to accept the fact that every child is genius. All he needs is your support to flourish. Who knew selling grocery online will be a big business today.

You can conact Seema here:-


Email her at







Abb aisa mere yaar kar do
Mujhe apne bheetar se
faraar kar do.

Mujhe udna nahi hai
aasmaano me.
Khwabo ke tarz par
bass pankh taiyaar kar do.

Bijliyaan kabb se kaundh ke
iltaja kar rahi hain
Aabshaaro ki inpar
zara bauchhaar kar do.

Bada guroor hai chaand ko
ki chaandni gori hai.
Aaj taaro ki raakh se
use sharmsaar kar do.

Ye lekha jokha zakhmo ka
ye ganit badi pecheeda hai
jod lo mere jalwe ,
apni hasi udhaar kar do

Ek bhool ki dhool thi seene me,
ek aas ki faans thi jeene me
mujhse leke kasme tum
vaade hazaar kar do.

Wo haan waale vaade badi
tasalli de dete hai
aisa karo ki sbb so jaaye,
aaj neende inkaar do

Abb aisa mere yaar kar do
mujhe apne bheetar se
faraar kar do




Pc-Ritesh Shahi

Khidki se door nazaaro me
jo sagi na thi unn bahaaro me
Gustaakhi ke baazaro me
aur apni hi raftaaro me

Tum chamak uthe,mai chehek gayi

Dil ka dhaancha maalum na tha
par laga jawaani yahi toh hai,
jo tabb bhi thi aur abhi hai
ye Noor-e-Kahaani wahi toh hai.


Pc-Megha sethi

Hum door door hi sawar gaye
hum door door hi bikhar gaye
Gehre kaale baadal jo the
wo door door hi badal gaye.

Tum sihar uthe,mai sisak gayi

Aankho me tabb aaya tha jo
majboor sa paani yahi toh hai
Jo tabb bhi thi aur abb bhi hai
ye Noor-e-Kahaani wahi toh hai.


Pc-Ritesh Shahi

Aana tera mere sheher me
aana mera meri nazar me
Akad ka pulinda bikhar gaya
wo sailaab hi tha dil ki neher me

Tum bihal gaye,mai bihal gayi.

Hai katha yahi aur saar yahi
fir bhi anjaani yahi toh hai.
Jo tabb bhi thi aur abb bhi hai
ye Noor-e-Kahaani wahi toh hai.

Does it really END?

As I sit down and collect my thoughts about what all I am supposed to do today,I want to believe that it a normal holiday. But when I receive no call from Nisha asking “Archi,kaha ho?”, I realize it’s a wrap. No more daily hunting of seat waali buses and no more of hours of whiling around in the canteen. Meanwhile, I read these lines and put them as Whatsapp status:-
“Kucch reet jagat ki aisi hai,
har ek subah ki shaam hui”


For sure I am not the only one contemplating the 3 years spent at college and then the 20 years spent on Earth. Mostly all of us are. Either in groups or like me in the balcony. Yesterday was the last exam that the Degree  demanded from us. Some of us chose to fall back upon our friends to deal with the emotional,theoretical and practical storms that arose after the exams. I could not really understand what to do. So I took myself out on a coffee date and absorb the feeling that yet another phase of life has come to an end.

Which brings me to the topic,does a phase really end? Will I ever comfortably say that Venky is over? Won’t we all be carrying different pieces of Venky in our  lives,hearts,careers,memories,personalities,dreams and realities ALWAYS? To answer my own self I set out asking questions not just to myself of myself but on behalf of everyone. I found the questions more intriguing  than the answers.

Here they are. Answer and decide for yourself.

  1. Were you the shy kind,3 years ago? Did the initial presentations worry the hell out of you? Do you now come up in the morning and ask about your slides and give the presentation bang on?


2. Did you believe that teachers were only the boring people who were supposed to come for lectures,give assignments and met us in exams? Do you now have teachers as your best of friends? Have you had teachers take you out of wackiest of situations and deepest of muddles?


3. Were you the person who was always the audience? Have you become the host? The performer?


4. Did you make you first best friend? Did you have misunderstandings?Did you sort them? meg

5. Did you learn something new? Like skating? Dancing? Singing? Or just letting be and accepting your flaws? Did somebody tell you to break free? Did somebody take you hand in hand to face your fears?


6. Did you become a better listener? A little more sensitive? Did you have fever but you went to meet the friend you promised to meet? Did you start putting others before you? Did you pledge to not hurt people anymore?


7. Did you acknowledge your childhood hobby? Did you make it your passion? Did you take your skills more seriously? Did you let that poet out,the writer out,the dancer,the diva,the traveller out?


8. Did you become somebody’s agony aunt? Do people turn to you when they are in distress,doubt or dilemma? Are you somebody’s at the end of the day friend? Does somebody love that smile on your face?

p  nish ansh

9. Did you learn to manage time and pressure? Did you learn to not panic when you have many exams on a single day? Did you deal with thousands of files,projects,assignments and tests and learn to play the game?

antar langar

Do you believe in love? Do you trust now? Have you become more serious about life now? Do you take life lightly now? Do you know that in your Masters you will be a different person? Do you promise to keep some people with you always? Do you face problems but laugh them away because sooner or later you are able to pass through them?

sonam, tree

If you have your answers ready,then you might also know that these answers are the part

of who you are now? And shall always be. College did this.


Now tell me,

Does it really END?


Warm hugs and bright smiles

Your Anaari Drum



‘FOG’ Chal raha hai

I really have no idea ‘Fogg’ chal raha hai ya nahi,but the advertisement has got on people’s nerves lately. God bless Fogg. This post is for my eternal love for winter. I am writing this wrapped in the blanket and the earphone echoing “Raat ke humsafar,thak ke ghar ko chale“. If only there were words to praise the blanket..if only.

Winters are special due to many fond memories. The foggy haze at times has cleared up so many apprehensions of my mind. To me,winters have been the warmest times to rejoice the bonds we cherish most. The chill in the air is bound to get humans closer(Not in that way,sicko!). I rate myself okayish on the scale of romance,and winter gives wings to it. Romance,I choose to believe is any human feeling that is exvlusive for two souls. So if your Mom scolds you for not having milk,that moment,that feeling is exclusively for the two of you. It is irreplacable and this is what I think the core of romance. So I can find romance in breakfast,classroom,a specific tree,anything. Romance grows exponentially in winters.

So here I have ten romances strictly glorified by winters:-


Source- Pooja Saxena

           Source-Pooja Saxena

1) Coffee : Need I say more? If coffee was female,I would have been a perfect womanizer. Latte,mocha,espresso,cappuchino,ask me to differentiate between them and I will give exact concentration ratios. Winter is coffee’s boyfriend. Why else would coffee look,taste and feel beautiful like never before. Now you know where to take me on a date.


2) Chai: Being born and brought up in a family that thinks chai is as important as the meals,this just had to be in the list. Coffee is my first love and chai,my extra marital affair. Ever had the chance to sit at a local chaiwaala,dip Parle-G in the cup and enjoy the bliss? If not,do it on priority.


3)The winter gear : Furry coats,knit caps,mufflers,gloves- I felt so.dumb as a child when Maa layered me up. As a 20 year old, it hardly matters. Coats are my new love and bright sweaters,the.mew addiction.


4)Gaajar ka halwa: Moong daal ka halwa,kadaahi waala basically. The usual momos become tastier on winter evenings. Delicacies become heavenly in winters.


5) Long walks: Walking alone or hand in hand with a soulful company,thinking of oddities of life,indulging in meaningless conversations is my idea of being alive in winter.


6) Sunshine: Basking on the terrace,letting sun rays find way from your eyes to heart,feeling warm and drowsy..God blesses us in uncountable manners. This one,is the best.


7)Gajak Rewari: Chakki,gud ki patti,til ke laddu, match at all. They have been our favorite winter accomplice ever since we had proper set of teeth.


8) Picnics: Flashback..winter holidays,going to park,spreading the mat,playing badminton,gorging on snacks..the good old days. Anyone who wants to do this again,ping me now.


Veer Zaara

            Source- Veer Zaara
9)Bonfire: Precisely,this nails it. As a child,in my village elders used to talk incomprehensible laws of life around the bonfire and I used to roast green peas,potatoes and sweet potatoes. Talk about opportunist cook.


10)Love: Love has no season but winter owns it a little more. Christmas,New year,Makar Sankranti,Lohri..they bring us closer to our friends and relatives and accentuate the love in the air.

How many of these made you nostalgic? If you have your own cherished winter moments,do share them in the comments.

Warm hugs and smiles.

The Eudic Eleven

Friends..the people who play a vital role in making who we are. I have never had a huge circle of friends. Hence those to hang on to me, I keep them close to my heart. So close that at times I get feel ache in my heart if they suffer. I was the perfect introvert in school. I am the an imperfect one now. Have you seen those typical  geeks who hang their head down, do not speak much,do not socialize,do not attend(are not called for) parties..I was that girl. Eventually I ended being lone and without a real school gang that everyone brags about. As i entered college,I did not dream of becoming outright extrovert and center of attraction,or a Bollywood transformation. All I told myself was “Make bonds that would last”.

College was a breath of fresh air. Less of judgements,less of preformed ideas. What happened to me is a topic for some other post. I got influenced by many things. This post is for those who influenced me most. A group of friends who have given me #MAJOR FRIENDSHIP GOALS. They were eleven. Two left. They are visibly nine now but that does not matter. They may be thirteen and it would still not matter. Because to me and the entire batch of Zoology honors(2016), they are one.

They are the life of the class.   If you see all of them together,you are bound to brim with joy or at least a smile would surface up your lips. They sing,dance,tease,fight study and mostly all of it together. At times I have found their jokes silly. But what actually gets me love them is, They don’t care.   The kind of unity they show in times of joy and sorrow alike is a lesson. I am sure many of us in the class deep down are jealous of them. I am. In the most pious of ways,I am jealous of them and shall forever be. They made each day of college a bit more lively.


THEIR CATEGORIC BIRTHDAY CELEBRATIONS are a treat to watch. From treasure hunt to cajoling watchmen,they go to any extent to make the Birthday child feel special. Special is still an understatement; they must feel like crowned prince/princess. They could easily qualify for event managers. There,I have given you career option,in case Zoology leaves you mad.pd.jpg


I have seen them shed tears for each other,stand sturdy for each other,fight with and for each other. A little message for them:-

“Dear all of you,

I could have chosen to write about all of you individually but that seemed like an injustice.College would end and we may lose touch. But I will always remember you as the most special lesson from Venky. You guys have brought smiles,knowingly or unknowingly. You made lectures a little less boring. Freshers and Farewell parties could never have been the same without you. You taught everyone,how teachers could be friends and how friends could be teachers. You taught more about love. Most importantly,you taught how to celebrate each day. You all will be special,as one.Stay the same forever and beyond.

Love and smiles to all


Me,as you know me

Anaari,because that’s how I can be best described. Anaari in all ways. I score zero at being figurative of conversations. You may happen to be closest of my friends or newest of my acquaintances, chances are you will mostly find me at the listening end. Reasons you ask? So when you are with me what I am doing is trying to extract stories out of you…of your life,of your daily struggles,of your joys,of your silliness,of your achievements,of how you missed that bus or burnt the toast or how you made that pretty hairstyle to how you lost you lost the love of your life. I love to listen all of it. These stories fulfill me.


You can share deepest of your fears and pains and chances are,I won’t utter a single word of sympathy. But believe me when I say,your pain has found a safe spot in my heart and whenever you feel lost,you have a place to fall upon. I am a speaker’s delight and a listener’s fantasy.

Anaari also because when it comes to dressing,I am mostly a mess. You’ll find me sporting a trend that came three years ago because then I was busy being in love with something that came another three years ago. So if you are donning Palazzos and crop tops now,chances are I will learn to like them few years later. A Bindi fanatic, I am huge admirer of ethnic clothing. You can find me grabbing any opportunity to wear a Saree,if you stalk around my facebook profile  .People say I was “born an aunty”. Whatever.

I am Drum because I make all kinds of noises and all kind of music at all kind of beats(not literally). This blog is not to attract readers. This is just because-of all the 70,000 thoughts that cross my mind everyday,most are about the people I know. Instead of letting them pass away,I choose to give them the significance they deserve,here.

In this blog,there will be more of you than me,because I am all that your stories do to me. Read on,share,write with me if you want and keep telling me your stories. I was born to listen to them.


Love and hugs